/* ==========================================================
   HALA SEO | Design system
   90% white / black / grey, 7% green, 3% red
   ========================================================== */
:root{
  --bg:#ffffff;
  --ink:#111111;
  --text:#3c4043;
  --muted:#5F6368;
  --line:#E5E7EB;
  --soft:#F8F9FA;
  --green:#188038;
  --green-soft:#E8F3EC;
  --red:#D93025;
  --head:"Montserrat", "Helvetica Neue", Arial, sans-serif;
  --body:"Inter", "Helvetica Neue", Arial, sans-serif;
  --wrap:1200px;
  --pill:999px;
  --t:300ms cubic-bezier(.2,.7,.2,1);
  --shadow:0 1px 2px rgba(17,17,17,.04), 0 12px 32px rgba(17,17,17,.06);
}
*{box-sizing:border-box;margin:0;padding:0}
html{-webkit-text-size-adjust:100%;overflow-x:clip}
body{font-family:var(--body);font-size:17px;line-height:1.65;color:var(--text);background:var(--bg);-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
img,svg{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
ul,ol{list-style:none}
button{font:inherit}
:focus-visible{outline:2px solid var(--green);outline-offset:3px;border-radius:6px}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
.skip{position:absolute;left:-9999px;top:10px;background:var(--ink);color:#fff;padding:10px 16px;border-radius:8px;z-index:100}
.skip:focus{left:16px}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

/* Type */
h1,h2,h3,h4{font-family:var(--head);color:var(--ink);line-height:1.08;letter-spacing:-.02em;font-weight:700}
h1{font-weight:800;font-size:clamp(40px,6vw,72px);text-transform:uppercase;letter-spacing:-.035em;line-height:.98}
h2{font-size:clamp(30px,3.8vw,46px)}
h2.caps{text-transform:uppercase;font-weight:800;letter-spacing:-.03em;line-height:1}
h3{font-size:20px;letter-spacing:-.01em}
.g{color:var(--green)}
.r{color:var(--red)}
.eyebrow{display:inline-flex;align-items:center;gap:10px;font-size:13px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--green)}
.eyebrow::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--green)}
.lead{font-size:clamp(18px,1.6vw,21px);line-height:1.6;color:var(--muted);max-width:620px}
.muted{color:var(--muted)}
.small{font-size:14px}

/* Layout */
.section{padding:120px 0}
.section.tight{padding:88px 0}
.soft{background:var(--soft)}
.bt{border-top:1px solid var(--line)}
.sec-head{max-width:740px;margin-bottom:56px}
.sec-head h2{margin:16px 0 16px}
.sec-head p{color:var(--muted);font-size:18px}
.center{text-align:center;margin-left:auto;margin-right:auto}
.center .eyebrow{justify-content:center}
.split{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:center}
.hero-grid>*,.split>*,.flow>*,.cards>*,.plans>*,.fgrid>*{min-width:0}

/* Buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;font-family:var(--body);font-weight:600;font-size:14px;letter-spacing:.06em;text-transform:uppercase;padding:16px 26px;border-radius:var(--pill);border:1.5px solid var(--ink);transition:background var(--t),color var(--t),border-color var(--t),transform var(--t);cursor:pointer;white-space:nowrap;background:none;line-height:1.2}
.btn-primary{background:var(--ink);color:#fff}
.btn-primary:hover{background:var(--green);border-color:var(--green)}
.btn-ghost{background:#fff;color:var(--ink);border-color:var(--line)}
.btn-ghost:hover{border-color:var(--ink)}
.btn-white{background:#fff;color:var(--ink);border-color:#fff}
.btn-white:hover{background:var(--green);border-color:var(--green);color:#fff}
.btn .arr{transition:transform var(--t)}
.btn:hover .arr{transform:translateX(3px)}
.link{display:inline-flex;align-items:center;gap:8px;font-weight:600;font-size:13.5px;letter-spacing:.06em;text-transform:uppercase;color:var(--ink);transition:color var(--t)}
.link .arr{transition:transform var(--t)}
.link:hover{color:var(--green)}
.link:hover .arr{transform:translateX(4px)}
.ctas{display:flex;flex-wrap:wrap;gap:12px;align-items:center}

/* Header */
.header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.92);-webkit-backdrop-filter:saturate(180%) blur(12px);backdrop-filter:saturate(180%) blur(12px);border-bottom:1px solid transparent;transition:border-color var(--t)}
.header.scrolled{border-bottom-color:var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:76px;gap:20px}
.logo{display:inline-flex;align-items:center;gap:10px;font-family:var(--head);font-weight:800;font-size:20px;color:var(--ink);letter-spacing:-.01em;white-space:nowrap}
.logo svg{width:30px;height:30px;flex:none}
.logo b{color:var(--green);font-weight:800}
.menu{display:flex;align-items:center;gap:4px}
.menu > li > a,.drop-btn{font:500 15px var(--body);color:var(--ink);padding:10px 14px;border-radius:var(--pill);background:none;border:0;cursor:pointer;display:inline-flex;align-items:center;gap:6px;transition:background var(--t),color var(--t)}
.menu > li > a:hover,.drop-btn:hover{background:var(--soft)}
.menu a[aria-current="page"],.drop-btn.current{color:var(--green)}
.drop-btn svg{width:12px;height:12px;transition:transform var(--t)}
.has-drop{position:relative}
.has-drop.open .drop-btn svg{transform:rotate(180deg)}
.drop{position:absolute;top:calc(100% + 10px);left:-10px;width:300px;background:#fff;border:1px solid var(--line);border-radius:18px;padding:8px;box-shadow:0 18px 44px rgba(17,17,17,.09);opacity:0;visibility:hidden;transform:translateY(6px);transition:opacity 200ms,transform 200ms,visibility 200ms}
.drop::before{content:"";position:absolute;left:0;right:0;top:-14px;height:14px}
.has-drop.open .drop{opacity:1;visibility:visible;transform:none}
@media (hover:hover) and (min-width:981px){.has-drop:hover .drop{opacity:1;visibility:visible;transform:none}}
.drop a{display:flex;flex-direction:column;padding:12px 14px;border-radius:12px;transition:background var(--t)}
.drop a:hover,.drop a[aria-current="page"]{background:var(--soft)}
.drop strong{font:600 15px var(--body);color:var(--ink)}
.drop span{font-size:13px;color:var(--muted);line-height:1.4}
.nav-cta .btn{padding:12px 20px;font-size:12.5px}
.menu .m-cta{display:none}
.burger{display:none;width:44px;height:44px;border:1px solid var(--line);border-radius:50%;background:#fff;position:relative;cursor:pointer}
.burger span{position:absolute;left:13px;right:13px;height:1.6px;background:var(--ink);transition:transform var(--t),opacity var(--t)}
.burger span:nth-child(1){top:16px}.burger span:nth-child(2){top:21px}.burger span:nth-child(3){top:26px}
.burger.open span:nth-child(1){transform:translateY(5px) rotate(45deg)}
.burger.open span:nth-child(2){opacity:0}
.burger.open span:nth-child(3){transform:translateY(-5px) rotate(-45deg)}

/* Breadcrumbs */
.crumbs{display:flex;flex-wrap:wrap;gap:8px;font-size:14px;color:var(--muted);padding-top:36px}
.crumbs a:hover{color:var(--green)}
.crumbs li+li::before{content:"/";margin-right:8px;color:#c4c7cc}

/* Search signature */
.search{display:flex;align-items:center;gap:14px;background:#fff;border:1px solid var(--line);border-radius:var(--pill);padding:14px 14px 14px 26px;box-shadow:var(--shadow);font-size:clamp(17px,2.1vw,23px);color:var(--ink);font-weight:500;max-width:860px}
.search > svg{width:24px;height:24px;flex:none;color:var(--muted)}
.search .q{flex:1;min-width:0;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.search .go{flex:none;width:46px;height:46px;border-radius:50%;background:var(--ink);color:#fff;display:grid;place-items:center}
.search .go svg{width:20px;height:20px}
.search.sm{font-size:15px;padding:10px 10px 10px 18px;box-shadow:none;gap:10px}
.search.sm > svg{width:18px;height:18px}
.search.sm .go{width:32px;height:32px}
.search.sm .go svg{width:15px;height:15px}
.caret{display:inline-block;width:2px;height:1.05em;background:var(--green);vertical-align:-.16em;margin-left:3px;animation:blink 1s steps(1) infinite}
@keyframes blink{50%{opacity:0}}
.journey{display:flex;flex-wrap:wrap;align-items:center;gap:10px;margin-top:28px}
.journey .arr{color:#b5b9be}
.searchband{padding:30px 0 110px}
.searchband .search{margin:0 auto}
.searchband .journey{justify-content:center}
.searchband .cap{text-align:center;margin-top:18px;font-size:14px;color:var(--muted)}

/* Chips */
.chip{display:inline-flex;align-items:center;gap:7px;padding:7px 14px;border:1px solid var(--line);border-radius:var(--pill);font-size:14px;font-weight:500;color:var(--text);background:#fff;white-space:nowrap}
.chip svg{width:13px;height:13px;color:var(--muted)}
.chip.on{border-color:var(--green);color:var(--green);background:var(--green-soft)}
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chips.xs .chip{font-size:12.5px;padding:5px 11px}

/* SERP-style cards */
.serp{display:grid;grid-template-columns:auto 1fr;gap:14px;background:#fff;border:1px solid var(--line);border-radius:16px;padding:16px 18px}
.serp .pos{font:800 13px var(--head);color:var(--muted);width:30px;height:30px;border-radius:50%;border:1px solid var(--line);display:grid;place-items:center}
.serp.top{border-color:var(--ink)}
.serp.top .pos{background:var(--green);border-color:var(--green);color:#fff}
.serp .url{font-size:12.5px;color:var(--muted);line-height:1.3}
.serp .t{font:700 16px var(--head);color:var(--ink);margin:3px 0 4px;letter-spacing:-.01em}
.serp .d{font-size:13.5px;color:var(--muted);line-height:1.5}
.serp .stars{color:var(--ink);letter-spacing:1px}
.serps{display:grid;gap:10px;margin-top:14px}
.panel{position:relative;background:var(--soft);border:1px solid var(--line);border-radius:26px;padding:22px}
.panel-top{display:flex;align-items:center;gap:14px;margin-bottom:14px}
.dots{display:flex;gap:6px}
.dots i{width:9px;height:9px;border-radius:50%;background:#dadce0}
.ex{font-size:11px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);border:1px solid var(--line);background:#fff;padding:4px 10px;border-radius:var(--pill)}
.float{position:absolute;background:#fff;border:1px solid var(--line);border-radius:18px;padding:14px 18px;box-shadow:0 18px 40px rgba(17,17,17,.09)}
.float small{display:block;font-size:11.5px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.rankmove{display:flex;align-items:center;gap:10px;font:800 26px var(--head);color:var(--ink);margin-top:4px;letter-spacing:-.02em}
.rankmove s{color:#b5b9be;text-decoration:none;font-weight:700}
.rankmove .up{width:22px;height:22px;color:var(--green)}
.stat{display:flex;align-items:baseline;gap:6px;font:800 26px var(--head);color:var(--green);margin-top:4px}
.f-rank{left:-34px;bottom:-38px}
.hero-vis{margin-bottom:30px}
.f-graph{right:-26px;top:-28px;width:210px}
.f-graph svg{margin-top:6px;width:100%;height:46px}

/* Graph draw */
.draw{stroke-dasharray:400;stroke-dashoffset:400;transition:stroke-dashoffset 1200ms cubic-bezier(.2,.7,.2,1) 200ms}
.in .draw,.draw.in{stroke-dashoffset:0}

/* Hero */
.hero{padding:72px 0 90px}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:70px;align-items:center}
.hero h1{margin:22px 0 26px}
.hero .chips{margin:26px 0 34px}
.from{margin-top:22px;font-size:15px;color:var(--muted)}
.from strong{color:var(--ink);font-weight:600}
.hero-vis{position:relative;padding:20px 0 20px 20px}

/* Page hero */
.phero{padding:10px 0 100px}
.phero .hero-grid{margin-top:48px}
.phero h1{margin:20px 0 24px}
.phero .lead{margin-bottom:34px}
.phero.simple .inner{max-width:860px;margin-top:48px}

/* Cards */
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.card{position:relative;background:#fff;border:1px solid var(--line);border-radius:22px;padding:34px 32px;display:flex;flex-direction:column;transition:transform var(--t),box-shadow var(--t),border-color var(--t)}
a.card:hover,.card.hov:hover{transform:translateY(-3px);box-shadow:0 18px 44px rgba(17,17,17,.08)}
.card h3{margin-bottom:10px}
.card p{color:var(--muted);font-size:16px}
.card .link{margin-top:auto;padding-top:26px}
.icon{width:48px;height:48px;border-radius:14px;border:1px solid var(--line);display:grid;place-items:center;color:var(--ink);margin-bottom:26px;background:#fff}
.icon svg{width:22px;height:22px}
.card ul.chips{margin-top:20px}

/* Problem cards */
.prob .tag{display:flex;align-items:center;gap:10px;font:800 15px var(--head);letter-spacing:.06em;color:var(--ink);margin-bottom:14px}
.prob .tag i{width:22px;height:22px;border-radius:50%;background:#fdecea;color:var(--red);display:grid;place-items:center;font-style:normal;font-size:12px;font-weight:700}
.prob p{font-size:18px;color:var(--text)}
.after{margin-top:40px}

/* CTA card inside grid */
.card.dark{background:var(--ink);border-color:var(--ink);color:#fff}
.card.dark h3{color:#fff}
.card.dark p{color:rgba(255,255,255,.7)}
.card.dark .link{color:#fff}
.card.dark .link:hover{color:#7fd19a}

/* Metrics */
.metrics{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.metric{background:#fff;border:1px solid var(--line);border-radius:20px;padding:24px}
.metric small{font-size:12px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.metric h3{font-size:18px;margin:8px 0 14px}
.metric svg{width:100%;height:54px}
.metric .foot{display:flex;justify-content:space-between;font-size:12.5px;color:var(--muted);margin-top:10px}
.proofline{display:flex;align-items:center;gap:14px;margin-top:40px;font-size:16px;color:var(--text)}
.proofline .badge14{font:800 22px var(--head);color:var(--ink);border:1px solid var(--line);border-radius:14px;padding:8px 14px;background:#fff}

/* Steps */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid var(--line)}
.step{padding:34px 28px 0 0;position:relative}
.step::before{content:"";position:absolute;top:-5px;left:0;width:9px;height:9px;border-radius:50%;background:var(--ink)}
.step:last-child::before{background:var(--green)}
.step .n{font:800 14px var(--head);color:var(--green);letter-spacing:.08em}
.step h3{font-size:24px;text-transform:uppercase;letter-spacing:-.01em;margin:10px 0 10px;font-weight:800}
.step p{color:var(--muted);font-size:16px}

/* Plans */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;align-items:stretch}
.plan{position:relative;background:#fff;border:1px solid var(--line);border-radius:26px;padding:38px 34px;display:flex;flex-direction:column}
.plan.pop{border:1.5px solid var(--ink);box-shadow:0 22px 54px rgba(17,17,17,.09)}
.plan .pbadge{position:absolute;top:-13px;left:34px;background:var(--green);color:#fff;font-size:11.5px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;padding:6px 12px;border-radius:var(--pill)}
.plan .pname{font:800 15px var(--head);letter-spacing:.12em;text-transform:uppercase;color:var(--ink)}
.plan .price{font:800 54px var(--head);color:var(--ink);letter-spacing:-.04em;margin:18px 0 2px;line-height:1}
.plan .price span{font:500 16px var(--body);color:var(--muted);letter-spacing:0}
.plan .for{color:var(--muted);font-size:15.5px;margin:12px 0 26px;min-height:50px}
.plan ul{border-top:1px solid var(--line);padding-top:22px;display:grid;gap:12px;margin-bottom:32px}
.plan li{display:flex;gap:12px;font-size:15px;color:var(--text);line-height:1.5}
.plan li::before{content:"";flex:none;width:14px;height:2px;background:var(--green);margin-top:11px}
.plan li.inh{font-weight:600;color:var(--ink)}
.plan li.inh::before{background:var(--ink)}
.plan .btn{margin-top:auto;width:100%}
.plans-foot{display:flex;flex-wrap:wrap;gap:20px;justify-content:space-between;align-items:center;margin-top:34px;font-size:14px;color:var(--muted)}

/* Compare table */
.tbl-wrap{overflow-x:auto;border:1px solid var(--line);border-radius:22px;-webkit-overflow-scrolling:touch}
table.cmp{width:100%;border-collapse:collapse;min-width:680px;font-size:15px}
.cmp th,.cmp td{padding:18px 22px;text-align:left;border-bottom:1px solid var(--line)}
.cmp thead th{font:800 13px var(--head);letter-spacing:.12em;text-transform:uppercase;color:var(--ink);background:var(--soft)}
.cmp thead th.pop{color:var(--green)}
.cmp tbody th{font-weight:500;color:var(--ink)}
.cmp td{color:var(--text)}
.cmp tr:last-child th,.cmp tr:last-child td{border-bottom:0}
.cmp .y{display:inline-block;width:8px;height:8px;border-radius:50%;background:var(--green)}
.cmp .n{color:#b5b9be}
.cmp td.pop{background:#fbfcfb}

/* CTA band */
.cta-band{background:var(--ink);color:#fff;border-radius:34px;padding:96px 48px;text-align:center;position:relative;overflow:hidden}
.cta-band h2{color:#fff;font-size:clamp(36px,5.6vw,70px);text-transform:uppercase;font-weight:800;letter-spacing:-.035em;line-height:.98;margin-bottom:22px}
.cta-band p{color:rgba(255,255,255,.72);font-size:18px;max-width:600px;margin:0 auto 36px}
.cta-band .grid-bg{position:absolute;inset:0;background-image:linear-gradient(rgba(255,255,255,.04) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.04) 1px,transparent 1px);background-size:48px 48px;pointer-events:none;-webkit-mask-image:radial-gradient(ellipse at center,#000 20%,transparent 75%);mask-image:radial-gradient(ellipse at center,#000 20%,transparent 75%)}
.cta-band > *{position:relative}

/* Included list */
.inc{display:grid;grid-template-columns:repeat(2,1fr);gap:0 64px;border-top:1px solid var(--line)}
.inc li{display:grid;grid-template-columns:44px 1fr;gap:6px 16px;padding:28px 0;border-bottom:1px solid var(--line)}
.inc .n{font:800 13px var(--head);color:var(--green);letter-spacing:.06em;padding-top:4px}
.inc h3{font-size:20px}
.inc p{grid-column:2;color:var(--muted);font-size:15.5px}

/* Related */
.related{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.related a{border:1px solid var(--line);border-radius:18px;padding:22px;display:flex;flex-direction:column;gap:6px;transition:border-color var(--t),transform var(--t)}
.related a:hover{border-color:var(--ink);transform:translateY(-2px)}
.related strong{font:700 17px var(--head);color:var(--ink)}
.related span{font-size:14px;color:var(--muted)}

/* Flow (eCommerce) */
.flow{display:grid;grid-template-columns:1fr auto 1fr auto 1fr;gap:18px;align-items:stretch}
.flow .fx{border:1px solid var(--line);border-radius:22px;padding:26px;background:#fff}
.flow .fx small{font:800 13px var(--head);letter-spacing:.12em;color:var(--green)}
.flow .fx h3{font-size:22px;text-transform:uppercase;margin:6px 0 16px;font-weight:800}
.flow .fx p{color:var(--muted);font-size:15px;margin-top:14px}
.flow .to{display:grid;place-items:center;color:#b5b9be;font-size:26px}
.prod{display:grid;grid-template-columns:64px 1fr;gap:14px;align-items:center;border:1px solid var(--line);border-radius:14px;padding:12px}
.prod .img{width:64px;height:64px;border-radius:10px;background:var(--soft);display:grid;place-items:center;color:#9aa0a6}
.prod .img svg{width:28px;height:28px}
.prod b{font:700 14.5px var(--head);color:var(--ink);display:block}
.prod span{font-size:13px;color:var(--muted)}
.ok{display:flex;align-items:center;gap:12px;border:1px solid var(--line);border-radius:14px;padding:14px}
.ok i{width:32px;height:32px;border-radius:50%;background:var(--green-soft);color:var(--green);display:grid;place-items:center;font-style:normal;font-weight:700}
.ok b{font:700 14.5px var(--head);color:var(--ink);display:block}
.ok span{font-size:13px;color:var(--muted)}

/* Map card */
.map{position:relative;height:220px;border-radius:16px;overflow:hidden;background:#f1f3f4;border:1px solid var(--line)}
.map svg{position:absolute;inset:0;width:100%;height:100%}
.pin{position:absolute;transform:translate(-50%,-100%)}
.pin span{display:block;background:#fff;border:1px solid var(--line);border-radius:var(--pill);padding:4px 10px;font-size:12px;font-weight:600;color:var(--ink);white-space:nowrap;box-shadow:0 4px 12px rgba(17,17,17,.08)}
.pin.you span{background:var(--ink);color:#fff;border-color:var(--ink)}
.pin::after{content:"";display:block;width:10px;height:10px;border-radius:50%;background:#9aa0a6;border:2px solid #fff;margin:4px auto 0;box-shadow:0 1px 3px rgba(0,0,0,.2)}
.pin.you::after{background:var(--green)}

/* AI answer card */
.ask{display:flex;justify-content:flex-end;margin-bottom:14px}
.ask span{background:var(--ink);color:#fff;border-radius:18px 18px 4px 18px;padding:12px 16px;font-size:14.5px;max-width:85%}
.answer{background:#fff;border:1px solid var(--line);border-radius:18px;padding:20px}
.answer .lbl{display:flex;align-items:center;gap:8px;font-size:12px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin-bottom:12px}
.answer .lbl i{width:8px;height:8px;border-radius:50%;background:var(--green)}
.answer p{font-size:14.5px;color:var(--text);line-height:1.6}
.answer mark{background:var(--green-soft);color:var(--ink);padding:1px 4px;border-radius:4px;font-weight:600}
.srcs{display:flex;flex-wrap:wrap;gap:6px;margin-top:14px}
.srcs .chip{font-size:12px;padding:4px 10px}

/* Doc card */
.doc{background:#fff;border:1px solid var(--line);border-radius:18px;padding:26px}
.doc .h{font:800 20px var(--head);color:var(--ink);letter-spacing:-.01em;margin-bottom:14px;line-height:1.2}
.doc .ln{height:9px;border-radius:5px;background:#eef0f2;margin:10px 0}
.doc .ln.w80{width:80%}.doc .ln.w60{width:60%}.doc .ln.w90{width:90%}
.doc p{font-size:14px;line-height:1.7;color:var(--text);margin:12px 0}
.doc mark{background:var(--green-soft);color:var(--ink);padding:1px 4px;border-radius:4px}
.doc u{text-decoration-color:var(--green);text-underline-offset:3px;text-decoration-thickness:2px}
.notes{display:flex;flex-wrap:wrap;gap:8px;margin-top:16px}

/* Tracker */
.tracker{background:#fff;border:1px solid var(--line);border-radius:18px;overflow:hidden}
.tracker .row{display:grid;grid-template-columns:1fr 56px 24px 56px;align-items:center;gap:6px;padding:14px 18px;border-bottom:1px solid var(--line);font-size:14.5px}
.tracker .row:last-child{border-bottom:0}
.tracker .row.hd{font-size:11px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);background:var(--soft)}
.tracker .kw{color:var(--ink);font-weight:500;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
.tracker .was{color:#9aa0a6;text-align:right;font-weight:600}
.tracker .now{color:var(--green);text-align:right;font:800 16px var(--head)}
.tracker .ar{color:var(--green);text-align:center}

/* Two col compare (AI page) */
.duo{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.duo .card h3{font-size:22px}
.duo ul{margin-top:16px;display:grid;gap:10px}
.duo li{display:flex;gap:10px;font-size:15.5px;color:var(--text)}
.duo li::before{content:"";flex:none;width:6px;height:6px;border-radius:50%;background:var(--green);margin-top:10px}
.note{border-left:3px solid var(--green);background:var(--soft);padding:22px 26px;border-radius:0 16px 16px 0;margin-top:28px;font-size:16px;color:var(--text)}

/* Pillars (About) */
.pillars{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:1px solid var(--line);border-left:1px solid var(--line)}
.pillars div{padding:34px 30px;border-right:1px solid var(--line);border-bottom:1px solid var(--line)}
.pillars h3{font-size:21px;margin-bottom:8px}
.pillars p{color:var(--muted);font-size:15.5px}
.manifesto{font:800 clamp(38px,6vw,78px)/1 var(--head);letter-spacing:-.04em;text-transform:uppercase;color:var(--ink)}
.dont{display:flex;flex-wrap:wrap;gap:10px;margin-top:22px}
.dont .chip{text-decoration:line-through;text-decoration-color:var(--red);color:var(--muted)}

/* Case framework */
.cf{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.cf .card{padding:30px 26px}
.cf .n{font:800 13px var(--head);letter-spacing:.1em;color:var(--green);margin-bottom:14px}
.cf h3{text-transform:uppercase;font-weight:800;font-size:19px}

/* Topics (Insights) */
.topic h3{font-size:24px}
.topic .soon{margin-top:auto;padding-top:24px;font-size:13px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}

/* Forms */
.form-card{background:#fff;border:1px solid var(--line);border-radius:26px;padding:44px;box-shadow:var(--shadow)}
.form-card h2{font-size:28px;margin-bottom:8px}
.form-card > p{color:var(--muted);font-size:15.5px;margin-bottom:28px}
.fgrid{display:grid;grid-template-columns:1fr 1fr;gap:0 18px}
.field{margin-bottom:18px}
.field.full{grid-column:1/-1}
.field label{display:block;font-size:14px;font-weight:600;color:var(--ink);margin-bottom:7px}
.field input,.field select,.field textarea{width:100%;font:inherit;font-size:16px;color:var(--ink);background:#fff;border:1px solid var(--line);border-radius:14px;padding:14px 16px;transition:border-color var(--t),box-shadow var(--t);-webkit-appearance:none;appearance:none}
.field select{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 12 8'%3E%3Cpath d='M1 1l5 5 5-5' fill='none' stroke='%235F6368' stroke-width='1.6'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 16px center;background-size:12px;padding-right:40px}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--green);box-shadow:0 0 0 4px var(--green-soft)}
.field textarea{min-height:120px;resize:vertical}
.form-actions{display:flex;flex-wrap:wrap;align-items:center;gap:16px;margin-top:8px}
.form-actions .btn{flex:1 1 auto}
.textbtn{background:none;border:0;cursor:pointer;font-size:14px;font-weight:600;color:var(--ink);text-decoration:underline;text-underline-offset:4px;text-decoration-color:var(--line)}
.textbtn:hover{color:var(--green)}
.form-note{font-size:13px;color:var(--muted);margin-top:16px}
.err{color:var(--red);font-size:14px;margin-top:10px;display:none}
.err.show{display:block}
.get{display:grid;gap:14px;margin-top:30px}
.get li{display:flex;gap:14px;align-items:flex-start;font-size:16px;color:var(--text)}
.get li b{color:var(--ink);font-weight:600;display:block}
.get li i{flex:none;width:28px;height:28px;border-radius:50%;background:var(--green-soft);color:var(--green);display:grid;place-items:center;font-style:normal;font-size:13px;font-weight:700}
.contact-list{margin-top:34px;border-top:1px solid var(--line)}
.contact-list li{display:grid;grid-template-columns:130px 1fr;gap:10px;padding:18px 0;border-bottom:1px solid var(--line);font-size:16px}
.contact-list small{font-size:12px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);padding-top:3px}
.contact-list a{color:var(--ink);font-weight:500}
.contact-list a:hover{color:var(--green)}

/* Legal */
.legal{max-width:760px}
.legal h2{font-size:24px;margin:40px 0 12px}
.legal p,.legal li{color:var(--text);margin-bottom:12px}
.legal ul{list-style:disc;padding-left:22px}

/* 404 */
.nf{padding:80px 0 130px;text-align:center}
.nf h1{margin:18px 0 20px}
.nf .search{margin:40px auto 30px}
.nf .chips{justify-content:center}

/* Footer */
.footer{border-top:1px solid var(--line);padding:80px 0 34px;margin-top:40px}
.f-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:40px}
.f-grid h2{font:600 12px var(--body);letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:18px}
.f-grid li{margin-bottom:10px}
.f-grid li a{font-size:15px;color:var(--text);transition:color var(--t)}
.f-grid li a:hover{color:var(--green)}
.f-brand p{color:var(--muted);margin-top:14px;font-size:15px}
.f-bottom{display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;margin-top:64px;padding-top:26px;border-top:1px solid var(--line);font-size:13.5px;color:var(--muted)}

/* WhatsApp floating */
.wa{position:fixed;right:22px;bottom:22px;z-index:40;width:54px;height:54px;border-radius:50%;background:var(--ink);color:#fff;display:grid;place-items:center;box-shadow:0 10px 28px rgba(17,17,17,.2);transition:background var(--t),transform var(--t)}
.wa:hover{background:var(--green);transform:translateY(-2px)}
.wa svg{width:26px;height:26px}

/* Reveal */
.js .rv{opacity:0;transform:translateY(16px);transition:opacity 400ms ease,transform 400ms ease}
.js .rv.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  .js .rv{opacity:1;transform:none;transition:none}
  .draw{stroke-dashoffset:0;transition:none}
  .caret{animation:none}
  *{scroll-behavior:auto}
}

/* Responsive */
@media (max-width:1100px){
  .metrics{grid-template-columns:1fr 1fr}
  .related{grid-template-columns:1fr 1fr}
  .cf{grid-template-columns:1fr 1fr}
  .f-rank{left:-10px}
  .f-graph{right:-8px}
}
@media (max-width:980px){
  .header{-webkit-backdrop-filter:none;backdrop-filter:none;background:#fff}
  .burger{display:block;z-index:60}
  .nav-cta{display:none}
  .menu{position:fixed;top:76px;left:0;right:0;bottom:0;background:#fff;flex-direction:column;align-items:stretch;gap:0;padding:12px 24px 32px;overflow-y:auto;opacity:0;transform:translateY(-8px);transition:opacity 250ms ease,transform 250ms ease,visibility 250ms;visibility:hidden}
  .menu.open{opacity:1;transform:none;visibility:visible}
  .menu > li{border-bottom:1px solid var(--line)}
  .menu > li > a,.drop-btn{width:100%;justify-content:space-between;padding:18px 4px;font-size:18px;border-radius:0}
  .menu > li > a:hover,.drop-btn:hover{background:none}
  .drop{position:static;width:auto;opacity:1;visibility:visible;transform:none;box-shadow:none;border:0;padding:0 0 12px;display:none}
  .has-drop.open .drop{display:block}
  .menu .m-cta{display:block;border:0;padding-top:22px}
  .menu .m-cta .btn{width:100%;background:var(--ink);color:#fff;border-radius:var(--pill);justify-content:center;padding:17px 22px;font-size:14px}
  .hero-grid,.split{grid-template-columns:1fr;gap:56px}
  .hero{padding-top:48px}
  .hero-vis{padding:10px 0 0;max-width:560px}
  .cards,.plans{grid-template-columns:1fr 1fr}
  .steps{grid-template-columns:1fr 1fr;row-gap:44px}
  .inc{grid-template-columns:1fr}
  .pillars{grid-template-columns:1fr 1fr}
  .flow{grid-template-columns:1fr}
  .flow .to{transform:rotate(90deg);padding:4px 0}
  .duo{grid-template-columns:1fr}
  .f-grid{grid-template-columns:1fr 1fr}
  .section{padding:90px 0}
  .plan .for{min-height:0}
}
@media (max-width:640px){
  body{font-size:16px}
  .wrap{padding:0 16px}
  h1{font-size:clamp(38px,11vw,48px)}
  .cards,.plans,.metrics,.related,.cf,.pillars,.fgrid{grid-template-columns:1fr}
  .steps{grid-template-columns:1fr}
  .section{padding:72px 0}
  .section.tight{padding:60px 0}
  .searchband{padding:10px 0 72px}
  .search{padding:10px 10px 10px 18px;gap:10px}
  .search > svg{width:20px;height:20px}
  .search .go{width:38px;height:38px}
  .float{position:relative;left:auto;right:auto;top:auto;bottom:auto;width:auto;margin-top:12px;box-shadow:none}
  .hero-vis .floats{display:grid;grid-template-columns:1fr 1fr;gap:10px}
  .hero-vis .floats .float{margin-top:12px}
  .rankmove,.stat{font-size:21px}
  .cta-band{padding:64px 22px;border-radius:24px}
  .form-card{padding:28px 20px;border-radius:20px}
  .contact-list li{grid-template-columns:1fr;gap:2px}
  .f-grid{grid-template-columns:1fr 1fr;gap:32px}
  .f-brand{grid-column:1/-1}
  .card{padding:28px 24px}
  .plan{padding:34px 24px}
  .btn{padding:15px 22px}
  .hero .ctas .btn{flex:1 1 100%}
  .tracker .row{grid-template-columns:1fr 40px 18px 40px;padding:12px 14px;font-size:13.5px}
}